The Impossible Campaign – HDVCH Brand Campaign

For this campaign myself and team worked to create a compelling campaign that challenges the perception of sickness and emphasizes the resilience of pediatric patients. By leveraging photography and film across digital and print platforms, we aimed to inspire and engage a wide audience, resulting in significant positive outcomes for the hospital and its foundation.

We were inspired by their dedication to curing unknown diseases, inventing groundbreaking technology, and performing innovative procedures. Witnessing their passion and expertise ignited our desire to tell their stories and share their remarkable achievements.

As we delved deeper into the hospital's ecosystem, we had the privilege of meeting the pediatric patients who had experienced immense challenges at such tender ages. Their strength, determination, and resilience left a lasting impression on our team. Recognizing their extraordinary spirits, we formulated the concept that sickness does not equal weakness, serving as the foundation for our campaign.

Within just four weeks of launching the campaign, we achieved remarkable results. The campaign garnered nearly 11 million impressions, indicating its significant reach and engagement. The website experienced a 50% increase in user engagement, showcasing the campaign's effectiveness in capturing and retaining audience attention. Moreover, the campaign successfully attracted new partners for the hospital and garnered increased support from donors for the foundation. Notably, it evoked emotional responses from hospital employees, bringing tears of joy and reinforcing the positive impact of the campaign.

*Worked on in collaboration with and while employed by Baas Creative