Green Project – Brand Refresh

The Green Project brand refresh was created to position the B2B carbon accounting platform for its next stage of scale and impact. As the company evolved from early discovery to serving a defined enterprise audience, it needed a brand that embodied both authority and innovation—bridging environmentalism, commerce, and technology.

The new identity elevates Green Project from startup to enterprise-ready, introducing a refined logo, modern typography, and a cohesive color system inspired by precision and sustainability. A scalable design system—including iconography, data visualization standards, and adaptable UI components—ensures consistency across marketing and product touchpoints.

Strategically, the refresh aligns the brand with its mission to make carbon data actionable and transparent while reflecting its role at the intersection of business and climate action. The result is a confident, future-focused brand built to resonate with enterprise clients, drive growth, and position Green Project as a trusted leader in the evolving climate tech landscape.