EverCommerce – Brand Refresh

The goal for the EverCommerce project was ultimately boiled down to one problem, how do we take a portfolio of brands spanning three main industries: health, wellness, and home services; and make it into a brand.

The solution was to create a brand that focused on what all had in common, providing easy end-to-end human centric solutions for small businesses. This was achieved by taking a rough foundation and building on some human focused elements that bridged organic human tones with technological enablements. The team introduced a softer off white/gray and slate as opposed to the stark blacks and whites seen so commonly in the SaaS industry. The typeface bitter was also introduced to provide humanist feels and a lighter weight of open sans opposed to the original black weighted in order further this emotion. Soft gradients and rounded shapes for photographic crops helps round out this experience to provide an organic meets manufactured feel to full sell the humanity meets technology experience.