Júbilo –

Restaurant Identity

The process of the restaurant identity was each student in the course was assigned a country at random and given the task of researching its culture, food, language, etc. Having drawn Brazil for my nation and being assigned to design for a fine dining restaurant, I really wanted to encapsulate the vibrance of Brazilian culture. The name Júbilo is Portuguese for jubilation or celebration. I kept the logo in a simple typographical mark with a strong modern serif to help emphasis the elegance but fun and excitement of the culture. The colors were chosen to emphasize the natural elements of Brazil without pandering to the typical blue, gold, and green combination. The pink and green were sampled from a variety of plants and flora of the Amazon as well as the beautiful Brazilian sunsets.